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EPIC DESIGN INSTALLATION

The Job

 

We were commissioned to create an epic 200 metre Hoarding design for a large development site. Given the incredible length of design required, we decided to control the printing costs down by creating 3 designs that could be repeated every 3 – 4 boards, seamlessly. The design brief was only that they wanted to feature a representation of their logo. So we gave them a variety of concepts from classy to off-the-wall treatments.

The Process

 

The designs were created using a combination of Photoshop, Illustrator and InDesign to maintain vector files along with grading and texture. The buildings in development were to form a sea of luxury new apartments, so the design the client chose reflect the luxury nature of their clientele. A Co-Partner came on board at a later date but given the repetitive boards we were able to add them in easy enough; whilst grading the logo in the same style to keep design consistency.

The Chosen Design

“The development being built are luxury flats so this design really spoke for them in a big way” – RW

Luxury treatment for the Co Partner

Off The Wall

We were asked to include a couple of off-the-wall designs, this one was particularly well received!

ANOTHER "OFF THE WALL" CONCEPT

It’s no secret that we love Batman. This cheeky mock-up was a must. #SORRYNOTSORRY

CONCEPT DRAFT

The client liked the idea of the Logo appearing ‘stoney’ to represent the nature of the building site.

CONCEPT DRAFT

One of the favourite concepts was this scenic landscape that would have looked incredible repeated seamlessly across hundreds of metres.

DRAFT CONCEPT

This design represented a more corporate conceptual look, the client loved the 3D feel of this which led on to a few re-vamps that eventually turned out to be the final chosen concept.

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