RADIATOR PR WEBSITE TOTALLY REVAMPED FOR A NEW FUN & MODERN LOOK.
WHY DID RADIATOR COMMS WANT A NEW SITE?
[Studio Caine] They felt as though their existing site had really dated really fast. It had really strong retro design and colouring, they wanted something fresher, modern and most of all, something that allowed their content to shine though rather than competing with the design surrounding it. Their communications department had really expanded, no longer just traditional PR, they needed a site that also reflected their new divisions and offerings.
YOU DIDNT DROP THE RETRO LOOK COMPLETELY, I SEE SOME OF IT IN THE NEW SITE…
The “Retro look” has been a part of their brand for 15 years, we had to honour it… Like most of our sites we designed this completely bespoke, which gave us compete control. We started by mapping out content placement, gradually introducing different illustrations and colours. They wanted it to look busy and fun but not over-bearing.
WERE YOU HAPPY WITH THE END RESULT?
Don’t you mean were they happy with the result?
WE’VE HEARD THEY LOVED IT, BUT HOW ABOUT YOU?
Fair enough. Well, I’d be slightly biased when saying yes, i think it’s gorgeous. Personally I would have kept a white background BUT I thats the beauty of working with other brands, the challenge is to fulfil THEIR visions and lucky for us, Radiators team were super vocal, so it was a really fun and creative journey with a brilliant outcome that they were well pleased with.