Two service based company’s merged to form one powerful service provider, SMARTFIRM. Was it a challenge to create a new identity from two already successful businesses?
[STUDIO CAINE] “Having two very different and strong client personalities made it interesting to say the least! One of the companies was a rather serious corporate electrical firm and the other was interior buildings works whose clients were very TOWIE. Balance was necessary.
The Logo had to have a cool blend of corporate and purpose; a lot of research went in to the symbolic nature of it. Likewise, the website had to be clean and professional but they also wanted visually interesting. All in all the brand and site were really received well, they had a lot of praise from their clients, and we did from ours! ”