Q: HOW DID YOU MEET SOPHIE?

SAIRA AMIN: Nearly 100% of our jobs come from recommendation; we were in the midst of a job for influencer, English Emily and we got a call from Sophie – they had just done some sponsorships together. We hit it off immediately. Sophie is everything we love about female entrepreneurs. Sheis fierce, a real go-getter. She works hard, fast and is always on the move – all whilst juggling her two young boys. Mumboss for sure.

Q: WHAT WAS HER BRIEF?

SAIRA AMIN: She wanted a beautifully designed brand and blog, she wanted to really target her fast-growing follower base and most importantly she wanted to start building her affiliate business and needed a solid website to be the driving force.

Q: TELL US ABOUT THE PROJECT

SAIRA AMIN: Like most of out influencer sites we opted for something clean so the content they put up, becomes the focus.  We researched the most popular aspects of Sophie’s businesses and promoted those on the home page. To start building her affiliate businesses we made her a gorgeous shop page integrating with RewardStyle.

Q: ANY TRICKY MOMENTS?

SAIRA AMIN: When it came to making the site live, we knew that Sophie had so many different online domain names, hosts and server accounts. So we had to do a lot of untangling and figure out a strategy to streamline it all ensuring everything online representing the SOPHIE STANBURY brand would lead back to her Primary blog. We created a new Interiors domain called interiorsbysophie.com and migrated her interiors website to this, allowing it to work as a standalone business, something we will develop in the future. And then finally we made all SOPHIE STANBURY domains lead to the blog.

 

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