Stil Salon gets a chic scandi-style online makeover
Q: THE CLIENT HAVE A STRICT SCANDINAVIAN STYLE. WAS IT HARD TO HONOUR THE BRANDING GUIDE?
SAIRA AMIN: Not at all. If anything, it made it easier. We love branding style guides (heck, we make em). To have a crystal clear direction of look and feel was great. We honoured the brand by encompassing as many visuals as possible from the business itself; from photoshoots, behind the scenes imagery down to micro-shots of the studio decor. We made sure the compositions of each page, content, and colours work in harmony with the visuals. We also pushed for adding much more content – awards, look books, runway shots, blog and press – all to boost brand presence. The client was pretty open to suggestions which was great. Cristel (the mastermind and owner of the brand) had tons much content tucked away and even more to come – it was gold dust – we had a field day coming up with ideas for the pages and she was open to it all.
Cristel is pretty famous in her field as a multiple-award winning hair colourist so the pressure to impress her kept us on our toes. We had to create a site that looked slick and represented her authentically. Her attention to detail was incredible – it was a buzz to work with someone that had the same high standards as us – down to technical responsive requirements. This was definitely one of my favourite jobs to date what an awesome client and an shit-hot brand. See the results for yourself, below.
"We created a mobile-friendly double of the banner so the gorgeous images wouldn't get lost" READ Q&A >
Q: THE HOME PAGE IS FAB. TELL US ABOUT IT.
SA: Thanks! We think so too. ok, so the HOME page features a super large hero banner, which rotates between latest campaign images. These latest images were way too amazing not to feature above-the-fold for all to see. We created a mobile-friendly double of the banner so the gorgeous images wouldn’t get lost on other platforms. In the mid-section, we showed eye-catching image links through to “hot spots” giving readers quick access to popular and brand-boosting areas of the site. And finally, to promote the blog and make sure new content is regularly added to the Home Page – super important for SEO – we added 3 latest posts and an Instagram feed.
"we asked if we could try create a 'real' one digitally - you know, a proper turn-the-page look book" READ Q&A >
F: WAS A DIGITAL LOOK BOOK A PART OF THE WEBSITE BRIEF?
S: Actually, no. They simply wanted a page to show some of the latest look book shots. But when we saw the print version of the book, which was so beautiful, we asked if we could try create a ‘real’ one digitally – you know, a proper turn-the-page book. And we did! We all loved it so much that it earned its place as one of the home page hot spots.
"coverage could come in any format; a link, a single shot or series of images - so we created..." READ Q&A >
Q: THE OLD SITE DIDNT HAVE A PRESS OR BLOG, WERE THEY AN ESSENTIAL ADDITION?
SA: Every successful site needs fresh, regular content otherwise it’ll go stale. Christel was clocking up press in her sleep – she absolutely needed a place she could feature it all. Like most press, coverage could come in any format; a link, a single shot or series of images – so we created a cool grid based page and developed a series of templates in the back-end. This meant the client could simply pick a format that suited the new upload. The ability for clients to be able to upload and maintain their own sites is massively important to us. We will never make anything that can’t be easily managed.
And of course, with that much talent, we couldn’t not include a blog…. who else would tell us how to combat winter-frizz???
F: OMG the winter frizz *loads up latest STIL blog*
"We wanted Christel's "about" page to be really dynamic" READ Q&A >
F: I LOVE THE ABOUT PAGE, REALLY VISUAL. WHAT WAS THE THOUGHT PROCESS BEHIND IT?
S: We wanted Christel’s “about” page to be really dynamic and encompass all the different aspects of her and her brand from her teaching, behind the scenes on sets to campaign shoots. So we added a gallery to this page that effectively shows the lot!
I stumbled upon a cool collection of runway shots from the asset folder my client supplied and simply had to make a stand alone pinterest-style collection of these. The burst of colour on this page was epic and what a great feature to showcase the power of the brand – after all, epic colouring is what Christel is famous for!
"I think it really captures the brand perfectly" READ Q&A >
F: WHATS YOUR FAVOURITE PAGE ON THE SITE?
S: Definitely, the STUDIO page, which shows a series of in-house shots, descriptive text and click-through galleries – all wonderfully showing the sacred scandi-space in London, that is STIL. I think it really captures the brand perfectly.