"Our online presence? Totally smashed it, one less thing we had to worry about" - Propeller artists
VOX EMPIRE WEBSITE & MARKETING
The Job
We were commissioned to create an entirely new website, social media presence, marketing, content and full brand concept for Propeller Artists’ new band, Vox empire. With young fans being the target, we wanted to make the website highly interactive, which meant fresh content was a must.
A mammoth marketing strategy was put in to place that involved weekly filming and photographing of the bands gigs and appearances, 3 day ‘countdown’ and ‘follow up connector’ campaigns for every event, social media training, PR and a variety of marketing collateral roll outs. This strategy ensured that we made the most from every single event.
The Process
The powerful website kept everything seamlessly tied together featuring content to and from the key social media platforms. The ultimate goal for the first 6 months was to create a loyal fan base on facebook, so, consistency with engaging content, brand marketing and regularly filmed showcases was a must.
As well as attracting fans, it was also important for us as marketeers to seed the content in places where Vox’s target audience were likely to be. Aligning with brands, other music talents and events that have similar audiences were key to pushing exposure. From calling in garments from trendsetting fashion brands to getting plugs on local online radio shows, we passionately reigned that marketing train.
